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Centralization of incoming leads and automated multi-channel follow-ups

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Problems encountered

Qualiretraite generates several dozen leads every day via various channels: Outbound, Ads, Website, calls… They needed a tool to centralize the flow of leads to qualify them before adding them to the CRM. Above all, they wanted the tool to be action-oriented, enabling them to carry out multi-channel follow-ups by phone and email.

Solution

We set them up with a customized centralization tool that automatically retrieves leads from their various tools, allocates them to the closest advisor geographically, and sends a contact email automatically from his or her inbox. If there is no response from the lead, it enters a telephone follow-up workflow which generates a list of calls to be made by the telemarketer on a daily basis, according to the conditions defined. For example: Call 1, if no response, follow-up in 3 days, then if no response, automatic email and follow-up in 5 days.

The little plus

Set up a summary dashboard to monitor key data such as: number of leads, calls made, number of responses, number of appointments...

Results

représentations personnes qui aiment

400

leads managed per month by +15 advisors

représentation croissance

500

calls handled per month

chemin avec ampoule

+20

appointments per month thanks to automation

Channels

From :

5000€

Company :

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In a nutshell:

  • Lead managementProcess automation
  • Offer: Lead Generation
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The tools we use

Facebook

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Instagram

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Youtube

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