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Prospecting campaign to recruit more real estate advisors

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Problems encountered

KellerWilliams Expand wanted to accelerate its recruitment of real estate agents in more complicated low-density areas. The company wanted a turnkey solution to test automated outbound and see if it could be integrated into their strategy.

Solution

During the scoping workshop, we worked together to define the target geographical areas, the positions of interest and the key arguments needed to fully understand our customer's target market and business. We then built +30 sub-segments and dedicated copywriting to optimize campaign performance for a total volume of 12,000 potential candidates. Thanks to the MirrorProfiles solution marketed by Stepward, we rebranded 12 Linkedin avatar accounts and managed the automation of all campaigns. The customer only had to manage responses from the MirrorChat interface built by Stepward, which centralizes messages from all accounts.

The little plus

Stepward has created a tracking table for all leads, with weekly lead status updates for a continuous view of campaign progress and key statistics. The KellerWilliams teams were also able to use it to update statuses according to their exchanges, like a simplified, automated ATS.

Results

représentations personnes qui aiment

12 000

potential candidates contacted

représentation croissance

2 000

answers

chemin avec ampoule

+100

appointment

Channels

Company :

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In a nutshell:

The tools we use

Facebook

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Instagram

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Youtube

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Discover our other references

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Shortlist of 8 candidates for the position of “Business Development Director”.

Valiantys is the world's leading Atlassian consulting and services company. Valiantys expects to recruit more than thirty people in 2023. With their HR team overloaded, they didn't have the time or the expertise to do a quick hunt for the Sales Director profile Erwan wanted. Having already waited 3 months for the job boards to produce results, they decided to entrust Stepward with sourcing and candidate hunting for this profile.

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Deployment of a massive recruitment campaign for 4 profiles

Test

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Successful recruitment of an International Trade Marketing

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Creation of qualified candidate databases and training on Sales Navigator and Recruiter Lite

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Automate candidate prospecting and conduct qualification interviews

DBM Partners is a consulting agency specializing in digital risk management: Cybersecurity, Digital Workplace, Information Governance, Projects... DBM Partners is constantly on the lookout for candidates on a profile basis (not on an assignment basis). However, CRM profiles have little or no presence on traditional job boards. Recruitment was complex, and their team of in-house recruiters didn't have the time or the expertise to contact potential good candidates in volume and with precision.

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