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Multi-channel contact with French Tech companies

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Problems encountered

Retro-futur, a communications agency working with successful scale-up startups, wanted to accelerate its growth by contacting their targets with ultra-targeted, qualitative campaigns, thanks to a careful selection of companies, identification of decision-makers and the addition of as much information as possible about the prospect. French-tech startups matching many criteria were ideal, but information is often fragmented online and not exhaustive.


Stepward worked on identifying relevant data sources to target companies for enrichment and contact: online directories, French tech mapping and Dealroom.

Once these 3 sources had been identified, we scrapped all the information available on these sites and standardized the information so that it could be easily exploited. We then identify the decision-makers in these semi-automated companies and enrich these profiles with contact details: email, telephone... Stepward took a screenshot of all the sites and set up a tool to review the screenshots, with the option of adding a personalized phrase based on the branding. As a result, Retro-futur was able to set up a highly qualified prospecting campaign, while retaining the qualitative, human approach that characterizes them. Automation doesn't mean doing away with people - quite the opposite, in fact: it's all about positioning them on the tasks that will generate the most value.

The little plus

To save teams time, Stepward has implemented an in-house simplified website review tool, which was not part of the initial brief.


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companies selected according to defined criteria

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of decision-makers found on Linkedin

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of emails found and 70% of mobile numbers


Company :

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In a nutshell:

The tools we use


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