Stepward worked on identifying relevant data sources to target companies for enrichment and contact: online directories, French tech mapping and Dealroom.

Once these 3 sources had been identified, we scrapped all the information available on these sites and standardized the information so that it could be easily exploited. We then identify the decision-makers in these semi-automated companies and enrich these profiles with contact details: email, telephone... Stepward took a screenshot of all the sites and set up a tool to review the screenshots, with the option of adding a personalized phrase based on the branding. As a result, Retro-futur was able to set up a highly qualified prospecting campaign, while retaining the qualitative, human approach that characterizes them. Automation doesn't mean doing away with people - quite the opposite, in fact: it's all about positioning them on the tasks that will generate the most value.