Is having several LinkedIn accounts right for me?
LinkedIn is a professional social network in which people share their experience, areas of expertise and opinions in their sector of activity, in order to increase their reputation and legitimacy in their field of expertise. This network also offers opportunities for job seekers.
It’s also a way for a salesperson to bypass the notorious “secretary’s barrier” by directly inviting the interested party to connect. But it’s also a way of diversifying your points of contact, by going beyond e-mail or the telephone.
Today, prospecting or recruiting via LinkedIn is greatly facilitated by automation tools: time saving and interesting volume. However, the restrictions on invitations on LinkedIn are too great to be able to deploy a mass strategy.
That’s why we’re going to talk about the benefits of developing your business via several LinkedIn accounts.
Automation: How can you optimize your time on LinkedIn?
Let’s get to the heart of the matter. Automation on 1 LinkedIn account is quickly limited by LinkedIn quotas: 100 invitations per week. It then becomes necessary (and even logical) to have several LinkedIn accounts.
Except that… How do you do it? How to ensure the security of this avatar account?
Renting a LinkedIn account makes sense when you’re thinking of automating tasks to expand your network (visits, connection requests, messages…). The greater the volume, the greater the risk of being flagged by LinkedIn and therefore suspended. This social network doesn’t appreciate automation, so you need to be on your guard! By using several LinkedIn accounts, you can divide the desired volume and thus gain a great deal of security.
If you want to get started, I suggest you watch this 3-part tutorial on :
How to automate your LinkedIn prospecting?
Automation is essential these days, but it has to be controlled, and we mustn’t just spam everyone we meet without taking our targets into account. Volume doesn’t mean non-quality!
Need multiple LinkedIn avatar accounts or help automating them?
Volume: How to increase your number of LinkedIn acceptances?
If you have a mass market, it’s impossible to contact all your targets in a short space of time with just 1 LinkedIn account. Let’s say you want to invite people to your webinar. Instead of doing it via e-mail, you can consider an automated strategy on LinkedIn.
You’ve asked 2,000 people to connect on LinkedIn and only 20% have accepted. That’s 1,600 people who won’t receive any messages.
On the other hand, if you have multiple accounts, you increase tenfold your chances of getting additions and therefore interactions.
Here’s what it would look like if you repeated the operation on 5 LinkedIn accounts:
Thanks to these 5 accounts, with an acceptance rate of 20%, you’ve gone from adding 400 people to 1,386. This represents 70% of your prospect file, compared with 20% previously! Of course, it all depends on your photo, title and, above all, whether or not your profile is consistent with your target audience.
Let’s take a concrete example:
Hivebrite has 1 alternating profile, with a 25% acceptance rate, unlike David B., who has a 10% acceptance rate. In 1 month, Delphine will be transformed into a Business Developer profile and will be able to send messages directly to her network.
By diversifying your approach, you maximize the chances of getting a positive response from your prospect. If our target is not receptive to a certain profile (young Business Developer), perhaps it will be to another (Senior Sales Representative). The gender of the profile can also have an impact, as can the language spoken.
Need help optimizing your LinkedIn profile?
International: How to prospect effectively in other countries?
As Nelson Mandela said:
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.”
This also applies to the trade. Having a profile consistent with your target and its needs can help you optimize the impact of your automated LinkedIn campaigns.
If your prospect speaks English, German, Spanish, or even another language and your LinkedIn profile is in French… Your impact will be lessened. This is where renting a LinkedIn profile for each of your geographic zones makes sense. If you’re targeting the Spanish market, rent Maria’s profile, based in Madrid, with a description in Spanish. An adapted network and arguments that will speak to this market!
The same goes for your other markets. Feel free to write to us if you’d like a profile in a particular language or country, or to contact Mirror Profiles directly.
Verticals: How to use LinkedIn for your communication strategy?
Adapt your LinkedIn account to your target network. As a salesperson, you’ll be highlighting your profile to raise awareness of a particular issue. Just as you adapt your message to your target, you need to adapt your account to your image.
On LinkedIn in cold prospecting, the keywords put forward reflect expertise on certain subjects. We don’t address decision-makers in the same way as operational staff. They don’t share the same vocabulary or interests, and won’t be sensitized to the same things. For the CEO, it may be profitability, and for the operator, ease of use.
Prospecting via several LinkedIn accounts helps to overcome this problem by adopting approaches tailored to your targets. It’s possible to imagine a more detailed geographical distribution, or even a different type of expertise. All this helps guarantee a long-term business strategy for the company.
In fact, renting a LinkedIn account allows you to regain control of your prospecting and not worry about its security.
Your acquisition strategy will never again be affected by the departure of a salesperson. Keeping this account over the long term will enable you to engage your network regularly via engaging posts, webinar invitations or even personalized messages.
Sales outsourcing: How to prospect for a third party?
Your customer asks you to set up an Outbound strategy on LinkedIn aimed at securing appointments. However, he prefers to keep his brand image and asks you to modify your account according to his target and his needs.
What are you going to do about it? Modify your entire LinkedIn profile, create a 0 profile or rent a 100% customizable account ready for automation? (I think the question, it is quickly answered).
Being able to personalize your account on demand allows you to set up Outbound campaigns that are relevant to your target audience. If you need to prospect for several different customers. Then Mirror Profiles is for you.
You can also prospect for several customers at the same time, by personalizing each account for each target. This will not only ensure the security of your LinkedIn accounts, but also give you access to the network of these accounts to develop your long-term strategy.
Scraping: How to increase your scrap volume and enrichment without risk?
Scraping on LinkedIn is wonderful. Information is updated automatically by users. And like any social network, people love to talk about themselves. As we all know, the better a salesperson knows his or her target, the more likely he or she is to talk to them about what really interests them. What can you do to make his life easier?
So it’s thanks to sourcing that we can compile all our prospects’ information: e-mail address, telephone number, website, experience, company…
On the downside, LinkedIn doesn’t like people to extract information. A very inactive account won’t be able to extract much information before being reprimanded.
If you need to scrape LinkedIn, but are afraid of burning out your account, then you should consider renting one.
At MirrorProfiles, for example, we operate naturally for a minimum period of 2 to 3 months. Once the account has reached 500 connections, it will have enough credibility in LinkedIn’s eyes to scrape your prospects’ data undetected. What’s more, we take care of all the security for you, so you don’t have to deal with the technical stuff like IP, digital fingerprinting and so on.
If you wish, we can train you in segmentation using Sales Navigator. In a one-and-a-half-hour training session dedicated to Sales Navigator functionalities, learn how to build your own customized databases! “View Video Presentation
Why not create my own fake account? Possibly, but...
You probably want to create a “secondary” account yourself. However, there are many factors to consider.
For example, did you know that your digital identity is known and analyzed by LinkedIn?
At MirrorProfiles, we provide you with a turnkey solution for flying under LinkedIn’s radar and saving you days or even weeks of work on your account.
Thanks to our expertise, you benefit from a robust solution for leveraging LinkedIn and focusing on what really brings value.
Do I need to rent a Linkedn account?
The verdict? Let’s see if renting an account is right for you:
In view of the various apparent advantages of renting an account, it may be appropriate to multiply your strike force on this social network:
- You have a vast competitive market.
- You’re thinking of automating certain tasks to optimize your working time.
- You have an international market.
- You want to test new verticals and new approaches.
- You want to scrape without risking your account.
- You prospect on behalf of your customers.
What would be your reason for renting an account?